This week I was very excited to see my first city visitor guides roll off the press and into Tourist Information Centre racks across the country.
Norwich, Norfolk Broads and Countryside is the glossy guide to the city and beyond, packed full of recommendations for getting the most from a visit to our region.
One of my first projects when I joined the destination management team at VisitNorwich was to create the annual visitor guide magazine in its entirety. It’s been an intensely enjoyable and varied project, from writing the editorial, sourcing images and designing the pagination plan to selling the advertising and commissioning artwork, print and distribution.
With a journalistic background and a passion for travel and destination PR, the project encompassed my two big interests in life. I was hugely excited at the prospect of sitting down and dedicating a couple of months to creating a magazine showcasing the beautiful and varied region of Norwich and Norfolk.
If you haven’t visited Norwich, it’s highly recommended. With its proximity to the Broads National Park, the beautiful coastline and pretty market towns, Norwich is the ideal holiday spot for visitors seeking both a sophisticated city experience and a relaxing countryside escape. The city hosts a packed, year-round programme of events, making it an attractive destination proposition for everyone from foodies to festival-goers.
The guide covers all the city break essentials from selecting your accommodation to sampling the café culture, enjoying a river cruise, exploring the heritage treasures and dabbling in some fine dining.
This year Norwich is hosting a variety of world-class art exhibitions including ‘Homage to Manet’ at Norwich Castle Museum & Art Gallery (31 Jan – 19 Apr), ‘Jeff Koons’ exhibition (9 May – 6 Sep) as part of the Norfolk & Norwich Festival and ‘Francis Bacon and the Masters’ at the Sainsbury Centre for Visual Arts (18 Apr – 26 Jul). These sit alongside the broad range of festivals and events including the UEA Literary Festivals, Norwich Fashion Week, Radio 1’s Big Weekend, Norfolk Food & Drink Festival and a Shakespeare Festival.
Did you know?
Norwich was England’s second city from medieval days right through to the Industrial Revolution
It’s the most complete medieval city in the UK
It was the first city in England to become a UNESCO City of Literature
Norwich is a UK top 10 shopping destination
It’s the home of the famous Colman’s mustard (visit the shop & museum in the Royal Arcade)
Just outside Norwich you can see the remains of the Roman regional capital at Caistor St Edmunds
The city has two cathedrals, a Norman castle and more than 1,500 historic buildings inside the ancient city walls
Interested? Flick through the page-turning version below to get a flavour of what Norwich, Norfolk Broads and Countryside has to offer for your next city break.